Which ones are required?

Conventionally source, medium, and campaign. Term and content are optional.

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UTM Link Builder

Add UTM parameters to a URL to track campaigns in Google Analytics and other tools.

Runs in your browserNo account requiredNo uploadFree

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About UTM Link Builder

Enter your destination URL and the campaign parameters (source, medium, campaign, and optionally term and content) to get a ready-to-share tagged link. Existing query strings and fragments on the URL are preserved.

The URL is assembled in your browser — no data is logged or sent anywhere.

Frequently asked questions

Query-string tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools read to attribute traffic to a campaign.

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